LinkedIn’s research on the most sought-after skills for professionals revealed adaptability as the current top-trending skill in B2B marketing, showing the most rapid short-term growth according to platform data. Last year, LinkedIn VP Aneesh Raman emphasized the importance of adaptability, stating that it provides individuals with agency during times of change. This mindset is notably […]
Meta’s Insights: Optimizing Lead Generation Ads
Meta has shared some fresh insights for marketers aiming to run lead generation ad campaigns across its apps, offering valuable guidance for refining your approach to lead generation ads. While some tips may seem familiar, Meta provides function-specific notes that could significantly enhance Lead Generation Ads your strategy. Firstly, Meta emphasizes leveraging seasonal trends to […]
Meta Expands its Tests of Generative AI Features as it Looks to Play a Bigger Role in the Space
As the integration of generative AI features becomes more prevalent across social media platforms, the search for impactful applications in a social context continues. While AI tools have demonstrated the ability to create intriguing images and scenes, the question remains: is there genuine value in enabling users to generate entire posts that lack human input? […]
Google Unveils Enhanced Find My Device Network
“ Google has announced the launch of its upgraded Find My Device network in the U.S. and Canada, with plans for a global expansion in the near future. Similar to Apple’s Find My Network, this innovative system harnesses a crowdsourced network of over a billion Android devices to assist users in locating their misplaced Android […]
The Most Effective LinkedIn Post Types in 2024: A Fresh Study
In 2024, LinkedIn’s latest study delves into the best practices for Most Effective LinkedIn post, offering valuable insights for optimizing engagement on the professional social network. The data reveals that multi-image posts reign supreme in generating average engagement, serving as a viable alternative to now-defunct carousel posts. However, link posts experience relatively poor performance due […]