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ABBYs 2025: Enormous wins Digital Specialist of the year

May 23, 2025 No comments yet

In an era where digital transformation defines not just marketing but the very heartbeat of consumer connection, one name has stood out in 2025 — Enormous. At the ABBYs 2025, the agency was crowned Digital Specialist of the Year, a moment that reflects not just a year of exceptional work but a mindset that’s redefining the boundaries of modern advertising. This win isn’t just a feather in the cap — it’s a full-blown banner that signals where the industry is headed: toward deeper insight, sharper creativity, and digital experiences that actually matter. The Rise of Enormous: More Than Just Campaigns For those who’ve followed Enormous over the years, this recognition isn’t surprising — it’s inevitable. The agency has consistently pushed the envelope, delivering digitally native campaigns that resonate across platforms, age groups, and cultures. What sets Enormous apart is its ability to combine data-driven strategy with emotional storytelling. In an environment where brands often chase clicks and impressions, Enormous focuses on connection. They’ve turned scrolling into stopping. Watching into feeling. Engaging into remembering. A Year That Rewrote Digital Playbooks 2024-25 was a milestone year for the agency, marked by bold campaigns that disrupted norms and redefined engagement: This year wasn’t about volume. It was about impact. And that’s what caught the jury’s eye at the ABBYs. Craft, Culture & Conversion: The Winning Formula According to insiders from the awards jury, Enormous didn’t just deliver award-winning creatives — they showed mastery across strategy, tech, creativity, and measurable outcomes. Their work blurred the lines between branded content, performance marketing, and social impact — proving that great storytelling still sells in the age of scrolls and swipes. Their approach? A threefold mantra: Leadership that Inspires, Teams that Deliver Behind this recognition is a team driven by bold leadership and an infectious hunger to keep evolving. Enormous’ digital head, speaking after the win, said: “We’ve always believed that digital isn’t a channel — it’s a mindset. Our clients trust us to not just ‘run ads’ but to shape moments that live in culture. This award is for our people, our partners, and our audiences.” What makes Enormous unique is its non-hierarchical, idea-first culture. Freshers pitch alongside senior planners. Creators work shoulder-to-shoulder with coders. Strategy and storytelling aren’t silos — they’re symbiotic. A Signal to the Industry The ABBY for Digital Specialist of the Year is not just a trophy — it’s a signal. A signal that agility, authenticity, and audience-first thinking are the real currencies in today’s digital world. Enormous’ win reaffirms a powerful truth: That the best digital work isn’t about being loud, fast, or viral — it’s about being relevant, resonant, and real. What’s Next for Enormous? While most agencies would ride the wave of such a big win, Enormous is already looking ahead. With Web3 activations, voice commerce innovations, and vernacular-first brand building on their radar, it’s clear this isn’t a peak — it’s a new beginning. As the dust settles on ABBYs 2025, one thing is certain: Enormous isn’t just playing the digital game — they’re redefining it.

News

What Gen Z wants from Goafest

May 23, 2025 No comments yet

As India’s premier festival of advertising and creativity, Goafest has always been a hotspot for innovation, big ideas, and bolder campaigns. But times are changing — and so is the crowd. Enter Gen Z, the digital-first, purpose-driven generation that’s reshaping the future of branding. For Goafest to stay in sync with the next wave of thinkers and doers, it needs to evolve — not just in style, but in substance. So, what exactly does Gen Z expect from an event like this? Let’s break it down. 1. Less Fluff, More Realness Gen Z values honesty over hype. They’re not here for overly polished presentations or corporate jargon. What they truly connect with is authenticity. They want: 2. Creators at the Core For this generation, influence isn’t limited to ad agencies. Creators on Instagram, YouTube, and emerging platforms are shaping brand culture every day. Why not spotlight them at Goafest? Gen Z wants: 3. Interactive Over Informative Forget traditional lectures — Gen Z learns by doing. Goafest should offer interactive experiences where ideas are built, not just talked about. They’re into: Make it immersive. Make it memorable. 4. Talk About Mental Health, Not Just Hustle The non-stop hustle narrative doesn’t impress Gen Z. They’re more focused on balance, wellbeing, and meaningful work. They’re looking for: A festival that supports healthy creatives is one they’ll remember. 5. Meaning Over Marketing Gen Z gravitates towards brands that stand for something. Whether it’s sustainability, inclusivity, or social justice, they want brands to walk the talk. They expect Goafest to: 6. Opportunities to Shine Gen Z doesn’t just want to be part of the audience — they want a chance to show what they’ve got. Think: Give them a platform, and they’ll show you the future. Final Thoughts: Don’t Chase Trends — Embrace Voices Gen Z isn’t looking for a fest that just adds neon signs and TikTok filters. They want substance, space, and a seat at the table. If Goafest can reflect that — by being inclusive, innovative, and truly interactive — it will not only capture Gen Z’s attention but earn their respect. Ready to speak their language? Goafest 2025 might just be Gen Z’s favourite stage yet.

Branding

Airtel Partners with Google to Offer Free Google One Subscription for Postpaid and Wi-Fi Customers

May 23, 2025 No comments yet

Bharti Airtel and Google have joined hands to offer a valuable new benefit to Airtel customers — a complimentary Google One cloud storage subscription. This collaboration aims to solve the ever-growing challenge of limited storage on smartphones by providing six months of 100 GB Google One storage at no additional cost to all Airtel Postpaid and Wi-Fi users. Through this offer, customers can securely back up and store their photos, videos, documents, WhatsApp chats, and other digital content without worrying about running out of space or investing in external storage devices. The storage benefit is compatible with both Android and iOS platforms, making it convenient for a wide range of users. Additionally, the plan supports family sharing with up to five people at no extra cost. Siddharth Sharma, Director Marketing and CEO – Connected Homes, Bharti Airtel, said: “With smartphones managing nearly all aspects of our personal and professional lives, storage concerns are becoming more frequent. Our partnership with Google enables us to offer a simple, secure, and powerful solution for our customers’ storage needs.” Karen Teo, Vice President, Platforms & Devices Partnerships, APAC, Google, added: “We’re thrilled to partner with Airtel to bring Google One to millions across India. This will allow users to back up important data like photos, videos, and files more easily and safely.” Offer Details: Key Benefits of Google One: With this partnership, Airtel further enhances its position as a leading provider of digital services in India, offering customers a seamless and enriched digital experience.

Branding

Meta Adds Threads Feed Ads to its Marketing API

May 20, 2025 No comments yet

Meta, the tech giant behind Facebook, Instagram, and WhatsApp, has made a game-changing announcement by adding Threads feed ads to its Marketing API. This strategic move opens up a new era for advertisers, developers, and marketers who rely on Meta’s advanced tools to create, manage, and optimize campaigns. With Threads quickly gaining traction as a conversation-centric platform, this integration promises enhanced targeting, automation, and reach. What Are Threads Feed Ads? Threads, Meta’s answer to real-time conversations and micro-blogging, is designed to compete with platforms like X (formerly Twitter). Now, with the introduction of Threads feed ads, businesses can finally tap into this growing user base through sponsored posts that blend seamlessly into users’ feeds. Threads feed ads offer native placement, meaning they appear within users’ Threads timelines just like organic content. This enables brands to reach audiences without disrupting the user experience, increasing engagement rates and ad effectiveness. Integration with Meta’s Marketing API Meta’s Marketing API is a powerful suite that enables businesses to automate campaign creation, manage ads at scale, and measure performance. By incorporating Threads feed ads into this API, Meta is extending its advertising ecosystem and providing marketers a seamless way to include Threads in their multi-platform strategy. Now developers and advertisers can: Why This Matters for Marketers The addition of Threads to the Marketing API marks an evolution in social media advertising. Marketers who previously had limited visibility into Threads performance can now run programmatic advertising strategies and measure ROI more accurately. This integration also allows brands to scale their efforts without relying solely on manual ad creation. Enhanced Ad Personalization One of the biggest advantages of Meta’s advertising tools is the ability to deliver personalized advertising. Threads feed ads are no exception. With AI-driven targeting, brands can tailor content to niche audiences based on behavior, interests, and demographics, thus improving conversion rates and customer satisfaction. Opportunities for Influencers and Brands For digital marketing professionals and influencers, the Threads ad integration is a chance to collaborate more efficiently. Influencer campaigns can now be promoted directly through paid ads on Threads, reaching wider audiences with measurable outcomes. Brands can track engagement and conversion metrics, making Threads a viable new channel in the digital ad ecosystem. What’s Next? Meta is likely to roll out more features for Threads advertisers in the coming months. Expect tools for ad optimization, enhanced creative formats, and tighter integration with Meta’s business manager. With Threads positioned as a new pillar in Meta’s app family, advertisers should begin exploring its potential early. Final Thoughts Meta’s decision to add Threads feed ads to its Marketing API is more than just a technical update—it’s a clear signal of Threads’ rising importance in the social media marketing landscape. For brands looking to diversify their ad placements and stay ahead of trends, this integration offers powerful new opportunities.

Uncategorized

How to Increase Your ROI Through scientific SEM?

December 23, 2024 2 comments

Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue! Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money. Know Your Digital Goals The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media? Nulla aliquet convallis augue in placerat. In vulputate diam eu rutrum sagittis. Ut mollis varius ipsum. Proin aliquet interdum quam a dictum. Integer auctor orci et nibh consectetur, ut semper dolor sollicitudin. Quisque tincidunt id urna vel efficitur. Morbi tempor ligula ligula, eu vehicula ex vehicula quis. Always Remember Your Goals! Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve. “I understand myself more clearly now and have begun to make positive changes in my life. There was such a high level of customer service.” emma johnson As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!