Branding

Airtel Partners with Google to Offer Free Google One Subscription for Postpaid and Wi-Fi Customers

May 23, 2025 No comments yet

Bharti Airtel and Google have joined hands to offer a valuable new benefit to Airtel customers — a complimentary Google One cloud storage subscription. This collaboration aims to solve the ever-growing challenge of limited storage on smartphones by providing six months of 100 GB Google One storage at no additional cost to all Airtel Postpaid and Wi-Fi users. Through this offer, customers can securely back up and store their photos, videos, documents, WhatsApp chats, and other digital content without worrying about running out of space or investing in external storage devices. The storage benefit is compatible with both Android and iOS platforms, making it convenient for a wide range of users. Additionally, the plan supports family sharing with up to five people at no extra cost. Siddharth Sharma, Director Marketing and CEO – Connected Homes, Bharti Airtel, said: “With smartphones managing nearly all aspects of our personal and professional lives, storage concerns are becoming more frequent. Our partnership with Google enables us to offer a simple, secure, and powerful solution for our customers’ storage needs.” Karen Teo, Vice President, Platforms & Devices Partnerships, APAC, Google, added: “We’re thrilled to partner with Airtel to bring Google One to millions across India. This will allow users to back up important data like photos, videos, and files more easily and safely.” Offer Details: Key Benefits of Google One: With this partnership, Airtel further enhances its position as a leading provider of digital services in India, offering customers a seamless and enriched digital experience.

Branding

Meta Adds Threads Feed Ads to its Marketing API

May 20, 2025 No comments yet

Meta, the tech giant behind Facebook, Instagram, and WhatsApp, has made a game-changing announcement by adding Threads feed ads to its Marketing API. This strategic move opens up a new era for advertisers, developers, and marketers who rely on Meta’s advanced tools to create, manage, and optimize campaigns. With Threads quickly gaining traction as a conversation-centric platform, this integration promises enhanced targeting, automation, and reach. What Are Threads Feed Ads? Threads, Meta’s answer to real-time conversations and micro-blogging, is designed to compete with platforms like X (formerly Twitter). Now, with the introduction of Threads feed ads, businesses can finally tap into this growing user base through sponsored posts that blend seamlessly into users’ feeds. Threads feed ads offer native placement, meaning they appear within users’ Threads timelines just like organic content. This enables brands to reach audiences without disrupting the user experience, increasing engagement rates and ad effectiveness. Integration with Meta’s Marketing API Meta’s Marketing API is a powerful suite that enables businesses to automate campaign creation, manage ads at scale, and measure performance. By incorporating Threads feed ads into this API, Meta is extending its advertising ecosystem and providing marketers a seamless way to include Threads in their multi-platform strategy. Now developers and advertisers can: Why This Matters for Marketers The addition of Threads to the Marketing API marks an evolution in social media advertising. Marketers who previously had limited visibility into Threads performance can now run programmatic advertising strategies and measure ROI more accurately. This integration also allows brands to scale their efforts without relying solely on manual ad creation. Enhanced Ad Personalization One of the biggest advantages of Meta’s advertising tools is the ability to deliver personalized advertising. Threads feed ads are no exception. With AI-driven targeting, brands can tailor content to niche audiences based on behavior, interests, and demographics, thus improving conversion rates and customer satisfaction. Opportunities for Influencers and Brands For digital marketing professionals and influencers, the Threads ad integration is a chance to collaborate more efficiently. Influencer campaigns can now be promoted directly through paid ads on Threads, reaching wider audiences with measurable outcomes. Brands can track engagement and conversion metrics, making Threads a viable new channel in the digital ad ecosystem. What’s Next? Meta is likely to roll out more features for Threads advertisers in the coming months. Expect tools for ad optimization, enhanced creative formats, and tighter integration with Meta’s business manager. With Threads positioned as a new pillar in Meta’s app family, advertisers should begin exploring its potential early. Final Thoughts Meta’s decision to add Threads feed ads to its Marketing API is more than just a technical update—it’s a clear signal of Threads’ rising importance in the social media marketing landscape. For brands looking to diversify their ad placements and stay ahead of trends, this integration offers powerful new opportunities.

Branding, Marketing

Compare Photo Views

August 2, 2021 Comments Off on Compare Photo Views

Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!  Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money. Know Your Digital Goals The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media? Get Specific A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve. Does the channel reach my intended audience? Is the channel sustainable and affordable within my company’s marketing budget? Will I be able to measure the success of the channel? Does the channel allow me to express my brand’s intended message? Do the channels I’m considering work together to convey my message? Always Remember Your Goals! Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve. Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no, quo populo forensibus contentiones et, nibh error in per. Denis Robinson As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!

test
Branding, Planing

Simple Ways To Optimize Your Website For SEO

August 1, 2021 Comments Off on Simple Ways To Optimize Your Website For SEO

Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!  Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money. Know Your Digital Goals The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media? Get Specific A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve. Does the channel reach my intended audience? Is the channel sustainable and affordable within my company’s marketing budget? Will I be able to measure the success of the channel? Does the channel allow me to express my brand’s intended message? Do the channels I’m considering work together to convey my message? Always Remember Your Goals! Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve. Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no, quo populo forensibus contentiones et, nibh error in per. Denis Robinson As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!