As India’s premier festival of advertising and creativity, Goafest has always been a hotspot for innovation, big ideas, and bolder campaigns. But times are changing — and so is the crowd. Enter Gen Z, the digital-first, purpose-driven generation that’s reshaping the future of branding. For Goafest to stay in sync with the next wave of thinkers and doers, it needs to evolve — not just in style, but in substance. So, what exactly does Gen Z expect from an event like this? Let’s break it down. 1. Less Fluff, More Realness Gen Z values honesty over hype. They’re not here for overly polished presentations or corporate jargon. What they truly connect with is authenticity. They want: 2. Creators at the Core For this generation, influence isn’t limited to ad agencies. Creators on Instagram, YouTube, and emerging platforms are shaping brand culture every day. Why not spotlight them at Goafest? Gen Z wants: 3. Interactive Over Informative Forget traditional lectures — Gen Z learns by doing. Goafest should offer interactive experiences where ideas are built, not just talked about. They’re into: Make it immersive. Make it memorable. 4. Talk About Mental Health, Not Just Hustle The non-stop hustle narrative doesn’t impress Gen Z. They’re more focused on balance, wellbeing, and meaningful work. They’re looking for: A festival that supports healthy creatives is one they’ll remember. 5. Meaning Over Marketing Gen Z gravitates towards brands that stand for something. Whether it’s sustainability, inclusivity, or social justice, they want brands to walk the talk. They expect Goafest to: 6. Opportunities to Shine Gen Z doesn’t just want to be part of the audience — they want a chance to show what they’ve got. Think: Give them a platform, and they’ll show you the future. Final Thoughts: Don’t Chase Trends — Embrace Voices Gen Z isn’t looking for a fest that just adds neon signs and TikTok filters. They want substance, space, and a seat at the table. If Goafest can reflect that — by being inclusive, innovative, and truly interactive — it will not only capture Gen Z’s attention but earn their respect. Ready to speak their language? Goafest 2025 might just be Gen Z’s favourite stage yet.