“Crafting Versatile Skill Sets: The Evolution of Adaptive Marketers”
LinkedIn’s research on the most sought-after skills for professionals revealed adaptability as the current top-trending skill in B2B marketing, showing the most rapid short-term growth according to platform data. Last year, LinkedIn VP Aneesh Raman emphasized the importance of adaptability, stating that it provides individuals with agency during times of change.
This mindset is notably embraced by B2B marketing marketers, as evidenced by our recent study, the 2024 Global Marketing Jobs Outlook. We analyzed the skills experiencing the fastest growth among marketers’ profiles on LinkedIn, discovering a balanced mix that includes highly technical skills such as web3.js and A++, alongside traditional creative and interpersonal skills.
Simultaneously, a skills gap analysis based on available marketing positions indicates that organizations prioritize a combination of analytical and flexible core skills. They seek talent with strong analytical abilities, as well as adaptable skills like social media marketing and SEO.
Given these trends, it’s an opportune moment to acquire trending and sought-after marketing skills. Early insights from LinkedIn’s forthcoming 2024 B2B Marketing Benchmark report, scheduled for release in June, indicate that 83% of CMOs plan to hire due to anticipated growth in the upcoming year. The infographic below highlights new skills data, offering breakdowns by industry and geography.
This mindset is notably embraced by marketers, as evidenced by our recent study, the 2024 Global Marketing Jobs Outlook. We analyzed the skills experiencing the fastest growth among marketers’ profiles on LinkedIn, discovering a balanced mix that includes highly technical skills such as web3.js and A++, alongside traditional creative and interpersonal skills.
Simultaneously, a skills gap analysis based on available marketing positions indicates that organizations prioritize a combination of analytical and flexible core skills. They seek talent with strong analytical abilities, as well as adaptable skills like social media marketing and SEO.
Given these trends, it’s an opportune moment to acquire trending and sought-after marketing skills. Early insights from LinkedIn’s forthcoming 2024 B2B Marketing Benchmark report, scheduled for release in June, indicate that 83% of CMOs plan to hire due to anticipated growth in the upcoming year. The infographic below highlights new skills data, offering breakdowns by industry and geography.
