Instagram Adds Looping Video to Notes, New Note Reply Options

Instagram is introducing fresh updates to its inbox Notes feature, including video notes and expanded engagement options aimed at fostering more spontaneous interactions within the app.

The new video Notes feature allows users to incorporate a brief, looping video lasting 2 seconds into their IG Direct display. These videos will be visible to mutual followers or Close Friends in their Notes tray for 24 hours, adding an animated touch to their updates and potentially encouraging increased engagement Instagram Adds Looping Video

In addition to video Notes, Instagram is introducing various response options to Notes, such as audio, photo, video, GIFs, and stickers. This expanded response toolkit enhances the interaction process for Note viewers, providing more ways to engage with shared content.

Notes has proven to be a hit, especially among younger audiences, a demographic that Instagram is eager to keep engaged. Although Instagram trails behind YouTube, TikTok, and Snapchat in popularity among teen users, Notes has seen significant traction, particularly among younger teens aged 13-14.

Recognizing the importance of retaining and engaging this younger demographic, Instagram is intensifying its focus on Notes as a key feature. While this may not appeal to everyone, the emphasis on Notes is primarily targeted at driving more interaction and connection among the youth.