Influencer Se Viral Video Banane Ke Baad Bhi Real Estate Leads Kyun Nahi Aati?
Influencer Se Viral Video Banane Ke Baad Bhi Real Estate Leads Kyun Nahi Aati?
Aaj kal kai real estate developers aur agents influencers ke saath collaborations karte hain. Videos Instagram par viral ho jaati hain — lakhs of views, likes, comments, lekin jab baat hoti hai genuine leads ya site visit bookings ki, to numbers disappoint karte hain.
Aakhir reason kya hai?
1. Viral Views ≠ Quality Leads
Sirf viral hone ka matlab yeh nahi ki video sahi audience tak pahunchi. Aksar influencer reels Instagram par high views to laati hain, lekin lead conversion nahi hota.
Most of the influencers are getting high views on Instagram, but the targeted audience or quality lead generation is actually coming from Facebook.
Facebook ki audience thodi mature hoti hai, jisme zyada tar log 30+ age group ke hote hain—real estate buyers, investors, aur decision-makers.
2. Wrong Influencer = Wrong Audience
Yeh sabse badi wajah hai lead drop hone ki.
Influencer Audience Problems:
Followers zyada hote hain, par mostly students, meme lovers, ya non-local log hote hain
Entertainment content ke aadat mein log sirf dekhte hain, engage nahi karte real estate ke saath
- Real Estate Audience:
- Local city-based users (e.g., Lucknow)
- Age group: 28–55
- Interested in property investment, housing, EMI plans
- Often use Facebook and trust serious-looking ads
Agar influencer ka follower base match nahi karta, to viral video bhi sirf vanity metric ban jaata hai.
Solution Kya Hai?
Influencer + Facebook Funnel Strategy
Influencer content ko use karke usi audience ko Facebook ads se retarget karein — jahan lead form, WhatsApp CTA, ya landing page diya gaya ho.
Choose the Right Influencers
Jinke followers real buyers ho—like lifestyle influencers, city-based family vloggers, ya home décor experts.
Build a Lead Funnel
Viral content se user ko ek funnel mein laana zaroori hai jahan wo brochure le sake, site visit book kare, ya query drop kare.
Instagram reels se reach milti hai, par real estate mein leads Facebook aur right targeting se hi aati hain.
Agar aap bhi viral videos ke baad conversion miss kar rahe hain, to samajhiye:
strategy > virality
Talk to The Emagers – Lucknow’s Real Estate Marketing Experts.
We turn views into verified leads.
Contact Now – +91 8840316573
